Archive for May, 2010
Wedding budget priorities.
I wanted to share a paragraph from an article I came across recently.
The Wedding and Event Videographers Association (WEVA), commissioned a 2005 nationwide study to look at brides’ attitudes about videography both before and after their weddings. The brides were asked to rank videography on a personal “Top 10” list of wedding priorities. Prior to their weddings, barely 50% of the brides listed videography as a Top 10 item. However, after the weddings the emphasis changed dramatically. A whopping 79% of the brides placed videography among their Top 10 items for wedding planning.
I bet a survey conducted years afterwards would show those percentages increasing further. Here’s why: Your video captures the timeless intimate details of your individual wedding celebration. It endures long after the flowers & cake. Your video will be around long after you’ve forgotten who gave you the fondue set.
Grant
You know, that one song?
There’s just something visceral about music. Hearing a particular song can bring back memories & nostalgic feelings. Play some early Pearl Jam (Yellow Ledbetter) and I’m back in High School. It’s even more amazing what it does for video. If I take a video clip, set it to slow motion & black & white……okay. But, if I also play the right song behind the video, it creates an amazing emotional experience. Editing video has changed the way I listen to music. It seems like every other day, I’ll be driving along with my ipod on shuffle when a song causes me to edit a movie in my mind. I can picture specific content & camera angles. There are some songs that I would love to work with, that are just perfect for the right sequence or product. But enough with my issues. Here’s a short list of songs that lately have been making movies in my head.
Tuolumne, Eddie Vedder (short acoustic instrumental perfect for credits)
Hard Sun, Eddie Vedder
Forever, Ben Harper (I used this song once & unlike other songs I’ve edited with, I still love hearing it again & again)
Catapult, Counting Crows (Live w/out a Net version)
Smoothie Song, Nickel Creek (another instrumental perfect for intros & credits, high energy)
Time after Time, Eva Cassidy (Another one I’d love to use again)
Nightswimming, R.E.M.
Landslide, Smashing Pumpkins
Jack Johnson, Do You Remember? (although I’m not a Jack Johnson fan, his songs have a calm fun mood)
These are just songs that have an effect in my mind. They may not be right or appropriate for your video, which is perfectly understandable. The bottom line is, I tell clients they should choose songs that resonate within their minds the same way.
Grant
Spring is in the Air
This is a welcomed period of transition for us. We’re currently in the process of purchasing new cameras, switching our workflow and postproduction to include the possibility of high definition. Our schedules are filling up for the season, as a handful of clients recently have recently come on board. From promotion, to equipment, to software, a proverbial spring is in the air around here and we owe it all to our clients. Thanks again for giving onTask media the chance to capture the important aspects of your lives.
Grant